What Your E-mail Address Says About Your Business

In the business world of today, you can’t last a day without sending out or receiving an e-mail. Be it a message from a supplier, an inquiry from a potential client, or just spam—e-mails have completely and utterly lodged itself into how we do our work. Given this universality of e-mails, we sometimes forget that something as ubiquitous as your e-mail address says a lot about you and your company. Very much like how people used to perceive differences between restaurants that used generic plastic spoons and forks and those which had monogrammed silverware, e-mail addresses are now being put under the same microscope. It might seem harsh and snobbish, but a lot of people judge you right...

When is it Time for a Website Redesign?

In our previous article, we discussed about the why’s and wherefore’s of needing a Website Redesign. We touched upon the fact that in today’s milieu of global and online commerce, websites have become the new face of the companies they represent. Gone are the days where they were nothing more than static posters with contact information, but rather are now interactive communities that generate interest and revenue just as much if more so than traditional marketing media. So now we know why we need to redesign a website, and what things to consider, the next key question is when. What signs and symptoms would let a website owner that it’s the best time to take the plunge? There are...