Dr. Margarita Holmes
The Client
Dr. Margarita Holmes is a well-known celebrity Filipino psychologist. An educator, TV-personality, and best-selling author, she embodies the quintessential modern woman.
The Goals
- Update, develop and expand Dr. Margie Holmes’ online presence
- Streamline the forums and website to focus on Dr. Holmes’ professional side
- Emphasize the calls to action – to purchase books, to schedule personal consultations or engage Dr. Holmes for a lecture
- Establish and cultivate an eCommerce website section for Dr. Holmes’ books
- Create a venue for interaction and intellectual discussion via an established Social Media persona
The Solution
A comprehensive plan was drawn and CreatingSkies proceeded to tackle Dr. Margarita Holmes project on three fronts: establish a feasible eStore, redesign and search engine optimization of the margaritaholmes.com website into a professional portfolio with calls to action, and expansion of Dr. Holmes’ Social Media presence. Her social media presence was established through the well-maintained and integrated Facebook and Twitter account. Awareness, increased website traffic and recognition were the fruits of the restructuring and subsequent management of Dr. Holmes’ online presence.
The Results
With a current count of 1,525 likes and 1,448 followers on Facebook and Twitter respectively*, Dr. Holmes’ online presence is now established and recognized in her fields and beyond. Both social media venues benefited greatly from integration, monitoring, and management. A consistent flow of lectures and consultations, as well as multiple completed book sales through the eCommerce section give credence to the assertion that the above objectives have been achieved, and very much like the good Doctor herself, her online presence shows no signs of slowing down any time soon.
* as of September 21, 2011
8 Responses to “Dr. Margarita Holmes”
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They look the same
no their different. but I think the old one looks nicer.
ur kidding, right? The new one hurts my eyes less
The redesigned site certainly looks more streamlined. Plus it has a different focus, I think. The old website was more like a mish-mash of everything
More power to Dr. Margie! I miss your lectures every Wednesday morning! They made my first semester sensationally enlightening
Thank you so much for your advice and help, Dr. Marge! It really helped me and my partner work things out! It’s great that you always tweet when and where to catch your talks, since I always make sure to watch them.
I miss the old website, with the QA portion. I mean, do I have to buy her books to get some simple advice??
The Q/A aspect can now be found on the Facebook page (http://www.facebook.com/drmargieholmes), as well as the Twitter page (http://twitter.com/drmargieholmes). Try to post your questions there, so Dr. Holmes can respond. See you there!