Social Leading Strategy

Social Leading is our unique business development method, a framework formed in recognition of the digital and social media revolution. The result of careful study and experience, it is a balanced combination of traditional business strategy, communications and technology planning geared toward building our clients’ relationship with their communities.

The Social Leading Program follows a six-step process:

1

Identification

The program commences with a comprehensive assessment of the client’s current problems and challenges, its competition, weak points, strengths, business and communication opportunities, and prospects for expansion.

2

Preparation

This is the baseline research stage of the program, where we pinpoint the client’s current position in its business landscape: its presence and visibility, extent of its influence, audience’s participation in its activities, public opinion on its brand, and affiliations.

3

Aspiration

Here we define the objectives of the Social Leading Program. We define the target audiences, message architecture, and message channels. We set the target priority outcomes and indicators of success in achieving these outcomes, along with the plan and timeframe of the campaign.

4

Implementation

In this stage we develop the technology and communication platforms for the campaign activities, such as websites, blogs, online advertisements, social media personalities, viral videos, and so on. This stage of the Social Leading Program continues throughout the management and evaluation stages, allowing for room for restructuring social engagement – whether within the organization (through project management and productivity applications) or for the public (through social applications like blogs, photo, audio, and video sharing, microblogging, social networking, content aggregators, and more).

5

Management

This is the sustained administration of the whole campaign which includes communications content development, social media activities, and optimization across the different communication platforms.

6

Evaluation

Alongside management, we periodically monitor and measure the outcomes of the Social Leading programs against the indicators defined during the Aspiration stage of the program.

Because our process is a cyclical approach, driven by measurable and documented feedback from the client’s audiences and communities, Social Leading is a dynamic and evolving strategy, maturing along with the community and the client.

The six stages of Social Leading are all fueled by a twofold objective: fulfilling the client’s business goals while providing engaging digital experiences for its audiences. This is the string that both binds and allows for growth in the business ecosystem: client, customers, leads, partners, and the public audience.